The Dearden Diaries

Writing my way around the world, The Dearden Diaries is where I share my adventures, travel inspiration, and creative marketing strategies to help you grow your business.

Browse the posts below or read more about a specific topic.

Marketing Laura Bryan Marketing Laura Bryan

Mini Marketing Case Study: A-Frame Sign

Marketing doesn’t need to be digital or expensive to be effective | Real-world marketing examples, insights, and strategies to help you grow your business. Learn from successful campaigns, discover what works, and apply actionable takeaways to your own marketing.

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Marketing Laura Bryan Marketing Laura Bryan

Why The Jaguar Rebrand is Failing – And What You Can Learn From It

Last month, Jaguar rolled out a bold rebrand alongside the unveiling of their future car model, sparking heated debates online. Loyal customers are upset, critics are buzzing, and the rebrand is being widely regarded as a misstep. But let’s break it down: What went wrong, and what lessons can small business owners take from this high-profile flop?

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Marketing Laura Bryan Marketing Laura Bryan

6 Things the World’s Most Valuable Brands Have in Common (And How You Can Do the Same)

These massive brands aren’t successful by accident. They’ve built loyal followings, become household names, and stay profitable because they understand one key thing: how to connect with their customers. The good news? You don’t need a multi-million dollar budget to use their strategies. Even small businesses can apply the same tactics that help these giants dominate the market.

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