Marketing with AI in 2024
Let’s talk about the robot in the room – AI.
You’ve probably pondered the question, “Will robots take my job?” With AI integration increasing in companies across the globe and user-friendly AI tools like Open AI’s ChatGPT, Grammarly’s generative AI, and Canvas’ Magic Design tool, it’s becoming increasingly difficult to escape its influence.
Don’t panic. This isn’t an I-Robot or Ex Machina situation. It’s simply the newest technological wave that we should all be embracing. You need to view AI as a tool, leveraging it to enhance your career.
For AI newcomers, let’s take a look at the popular platform, ChatGPT. It’s free and accessible to everyone, plus it can help boost your productivity. While it’s not going to take your job, those who don’t adopt this competitive advantage will fall behind.
Let’s work through an example of how ChatGPT can assist you and how, with a few minor tweaks, we can elevate the results it produces.
First, start by asking a single question: “Can you help me write a paragraph about how hiking can increase happiness?”
Chat GPT Generated Text: V1
“Hiking has a remarkable ability to elevate one's happiness and well-being. Engaging in this outdoor activity allows individuals to escape the hustle and bustle of daily life, immersing themselves in the serene beauty of nature. The rhythmic cadence of footsteps against the natural terrain, the soothing sounds of rustling leaves, and the crisp, fresh air create a sensory symphony that can alleviate stress and elevate mood. Whether navigating forested trails, ascending mountain paths, or strolling along scenic vistas, the experience of hiking offers a holistic approach to happiness by promoting both physical and mental well-being.”
It’s fine, but not perfect. The content feels a bit hollow and the language is overly flowery. As AI continues to be used for content creation, it will become more apparent for audiences to identify poorly generated and overly generic copy.
So, now let’s try improving the output by giving ChatGPT more guidance. We can enhance the generated text by adding specific details to the prompt.
Tone and Manner
Include descriptive words for your desired tone. For example, let’s add “informative”, “friendly”, and “optimistic” as the tone for our prompt. It’s also important to select the style of writing you are going for. Let’s say this is an “educational narrative”
Context
Provide as much background information and data as possible for a more thorough result. In this case, we know that many studies have proven that physical activity releases endorphins which makes you feel happy. We also know that spending time in nature has been shown to positively influence mental health.
People Involved
Next, indicate the perspective of the speaker and who the target audience for the content is. The author of our piece is an expert hiker who is talking to people who are interested in trying hiking.
Key Copy
These are the keywords, phrases, quotes, or calls to action that must be included in the final product. For this example, we want to use the term, “hiking therapy” and the quote, “In every walk with nature, one receives more than he seeks.”
With these additions, we will run it again and see how these changes impact the deliverable.
Chat GPT Generated Text: V2
“Embarking on a hiking journey not only promises breathtaking landscapes and a sense of adventure but also holds the key to unlocking happiness. As an expert hiker, I can attest to the transformative power of this outdoor pursuit, blending physical activity and the therapeutic embrace of nature. Numerous studies validate that engaging in physical exercise, like hiking, triggers the release of endorphins, those delightful mood-boosting neurotransmitters. Simultaneously, the profound impact of nature on mental well-being cannot be overstated. Immerse yourself in ‘hiking therapy’ where each step on the trail elevates your cognitive prowess—improved attention, sharper memory, and enhanced problem-solving skills. It's not just about conquering peaks but also about enjoying the crunch of leaves beneath your boots and the invigorating gusts of fresh air that become your allies in the pursuit. As the famous mountaineer John Muir said, "In every walk with nature, one receives far more than he seeks." So, novice hikers, lace up those boots, embrace the trail, and discover a holistic recipe for joy amidst the great outdoors.”
Much better! In a matter of minutes, we have a usable paragraph. ChatGPT and other AI platforms can simplify tasks if you know how to use them. The best way to feel comfortable using AI in your career is to start experimenting with it. You’ll be amazed at how intuitive it is and by how much time it will save you on mundane tasks so you can focus on what’s important.
