Nicole Russo
Let’s Get You | New York, USA
The Challenge
Nicole Russo founded Let’s Get You to help individuals unlock their full potential through personal styling. She believes clothing is more than just fashion—it’s a tool for amplifying personality, boosting confidence, and achieving life’s goals. However, in a crowded market, Nicole needed to refine her branding to attract her ideal clients and stand out as a premier personal stylist.
How We Helped
1. Brand Identity Development
Conducted competitor research and a thorough audit of Nicole’s existing brand to uncover opportunities for differentiation.
Clarified and streamlined her brand identity, ensuring consistency in tone of voice, messaging, and customer experience across all touchpoints.
Redefined her unique selling proposition (USP) to amplify her value and reposition her in the market.
Created tangible brand elements, including:
Brand promise and mission statement
Brand tone and archetype
Brand pillars, with examples of how to translate them into actionable content
2. Copy & Content Writing
Crafted brand messaging that resonated deeply with her target audience, ensuring alignment across all owned media channels.
Provided polished copy for the redevelopment of her website, ensuring every page was optimized for clarity and impact.
Results
With a refined brand and strategic alignment, Nicole has successfully elevated her presence in the personal styling space, attracting the high-value clients she envisioned. Her updated branding communicates confidence, sophistication, and the transformative power of personal styling.